Episode #64 – Talking CCRC’s with Brad Breeding, CEO of MyLifeSite.net

St. George Village in Roswell, GA is the FIRST Life Plan/Continuing Care Retirement Community in Roswell. Not sure how big a deal that is, frankly, but that’s what the sign says!

Anyway, I broke out my brand new Go Pro Session and man oh man, is this thing awesome. I’m going to get the hood mount so next time you can see the scenery almost like Google street view. It’s going to be awesome.

I love the “live” looks, actually. So, hope this shows some of the scenery, moreso than just the sales brochure.

If there is a place you want me to shoot, let me know.

Anyway, take a look around as I drive though the community.

I will post another video on the pricing as well.

A couple links to the youtube channel I mentioned during the video.



In this episode, we interview Brad Breeding the Co-Founder and CEO of MyLifeSite.net which is the premier website for all kinds of information about CCRCs.

Just a ton of free information for consumers, advisors, even communities. Like the Consumer Guide To Evaluating CCCs, which I highly encourage everyone to get. It’s free folks!  Get it here.

Brad and I discuss the history of CCRC’s. The issues they face if they are a not-for profit. And, most importantly, the viability of CCRCs with an aging population. How do you price the fees accordingly to make sure you are well-capitalized to take on the risks inherent with providing long term care?

The first thing Brad recommends to anyone considering a CCRC is to see if they have an agreement with an actuarial company that provides analysis. If the CCRC does not, how exactly are they pricing future costs?

That is a critical, maybe the most critical, factor to consider when it comes to choosing a CCRC. Will they be there when you need them most?

The Long Term Care Insurance industry shined a light on what can happen if longevity risk is mis-priced.  Try buying a policy today from Penn Treaty or Genworth. Not going to happen.  Market mistakes cost those companies dearly.

So, you want to make sure the same thing doesn’t happen to you, especially given this is probably the biggest expense you’ll ever make.

Do your research.  Seek help in your analysis if you need.  But whatever you do, don’t just read the glossy sales brochure.  You need to dive in deeper than that. Mylifesite.net is THE place to start.

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